Corporate Social Negligence!

Musli Power and Irish Newspapers….

Posted in Football, India, Indian Football, Kerala, sports by clash on January 11, 2010

Sleaze has no boundaries. It sells. Be it Bamaku or Dublin, it has takers.

Indian Football achieved quite a lot in 2009. In fact it has been a steady progress, even 2008 was good enough.

We retained Nehru Cup, the U-23 team brought back the SAFF cup , a Federation Cup where rookies from the North East gave the premier teams a run for their money and so much more.

Unlike the usual trend our footballers appeared all over news, be it Baichung Bhutia for his sizzling win in the Reality TV dance show and the controversy that ensued or the launch of Football Players Association of India (FPAI) where footballers danced their hearts out, as if all of them wanted a direct call up from  Reality Dance shows.

So much for football in India? Yes, it was quite happening to say.

All these did  not  really make  the  International Media stand up and get notice our football, except for some blogs from the wilderness mentioning our football ,the improvements and achievements that was unfolding here.

Recently though, International media is picking up news about our football. Leading the way is the Irish Media.

Two articles have appeared in 2 Irish different media sources about Musli Power Churchill Brothers team, whose team members were accused of molesting an air-hostess mid air.

It is funny, it took words like molestation, Musli Power – an aphrodisiac and these concoction of spurious words spurred the attention of the world to stand up and take notice of our football.

While the first article was a news piece they picked up from some where in Irish Independent, today they have gone a bit further. Some one seems to have seriously done some research in whipping up this article.

It is pathetic and sad to see this kind of Journalism. We had a decent year, when it comes to football and no one bothered.

Suddenly we have a Musli Powered team being accused of molestation and they are all over.

Suddenly i felt, Indian Footballers are all molesters. Indian Clubs dont play football, they play molestation. Such pathetic has been the media response. The foreign and the Indian, alike Stink.

Simple.

Sleaze sells.

Kunnath Pharma, though came out saying that they will withdraw the sponsorship for the team, they should be happy with the Impact their “Musli Power” made. There is no better marketing strategy for an aphrodisiac than getting dragged in to a molestation scandal. The name is pasted all over the media.

Wonder this will lead to a libido over charge in our country. Beware, Musli Power could be coming to Ireland too. The media has built up the platform with right articles, just that Kunnath needs to cater to the demands overseas.

Ideal.

Newzealand herald :

clipped from www.nzherald.co.nz

Perhaps having sampled the sponsor’s product, three players were involved in an in-flight “molesting” incident involving a stewardess.
Unfortunate sponsorship alert! One of South Asia’s biggest soccer clubs, Churchill Brothers, could lose their major sponsor, aphrodisiac manufacturer Musli Power Xtra.

But it wasn’t their fault, according to club management: “It was very cramped,” said Churchill Alemao, patron of the club.

“We have written to the Civil Aviation Minister to call for more space. It is not sensible otherwise.” Quite right – airlines can’t be too careful in this day and age.
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and, oh..yes guardian.co.uk :

clipped from www.guardian.co.uk
Indian side Musli Power Churchill Brothers say an in-flight “molesting” incident involving three players and a stewardess was the fault of the plane’s layout. “It was very cramped. We have written to the Civil Aviation Minister to call for more space. It is not sensible otherwise.” Club sponsors, aphrodisiac brand Musli Power Xtra, are “considering their position”.
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